Consumer marketing professional with over seven years of experience in marketing strategy and brand development. Extensive startup experience with proven ability to achieve significant results in resource-constrained settings. Dedicated, hardworking, scrappy, and trustworthy. Below is a chronological review of my professional experience from top to bottom, including featured job requirements within each position.
In 2025 I started my own consultancy, Spyglass Strategy, where I work independently with clients to help guide their brand and marketing strategy, from content development to execution.
Experience
Spyglass Strategy
Embr Labs
We Make Heart
Junior Partner and Producer
04/2020 - 02/2024
Boston, MA
Brand Strategy and Creative Agency - Managed a team of in-house and freelance designers to deliver creative projects for a range of clients from startup to Fortune 500.
Led a team of in-house and freelance designers to execute creative projects, including digital and experiential, for a range of clients from startup to Fortune 500.
Tom Steyer 2020
Senior E-Commerce Manager
09/2019 - 03/2020
San Francisco, CA
Presidential Campaign - Grew and led the entire merchandise program for a national presidential campaign.
Led the national merchandise program for Tom Steyer 2020, generating over $70K for the campaign in six months.
StoreBound (Dash & Sobro Brands)
Founder
04/2025 - Present
San Francisco, CA
Founded consultancy supporting health & wellness and fashion technology brands; built and executed social media strategies that grew followings by 100%+, strengthened brand voice and positioning, and drove engagement through content, influencer, and SEO-driven campaigns.
Client roster (past and present):
DailyBasis: Social media content creation, email marketing, website optimization.
Archive: Social media content creation.
SECONDSENSE: Social media content creation, brand development.
Embr Labs: Social media content creation.
FoXX Health: Social media content creation.
Director, Consumer Marketing
02/2024 - 03/2025
Boston, MA
Cutting Edge Wearable Technology Serving the Femtech Market - Strategic position reporting to Co-founder and Chief Operating Officer.
Responsible for brand positioning, marketing strategy, website development, customer experience, email marketing, content development, external partnerships, and social media.