Consumer marketing professional with over seven years of experience in marketing strategy and brand development. Extensive startup experience with proven ability to achieve significant results in resource-constrained settings. Dedicated, hardworking, scrappy, and trustworthy. Below is a chronological review of my professional experience from top to bottom, including featured job requirements within each position.
In 2025 I started my own consultancy, Spyglass Strategy, where I work independently with clients to help guide their brand and marketing strategy, from content development to execution.
Experience
Spyglass Strategy
Founder
04/2025 - Present
San Francisco, CA
Founded consultancy supporting health & wellness and fashion technology brands; built and executed social media strategies that grew followings by 100%+, strengthened brand voice and positioning, and drove engagement through content, influencer, and SEO-driven campaigns.
Client roster (past and present):
DailyBasis: Social media content creation, email marketing, website optimization.
Archive: Social media content creation.
SECONDSENSE: Social media content creation, brand development.
Embr Labs: Social media content creation.
FoXX Health: Social media content creation.
Embr Labs
Director, Consumer Marketing
02/2024 - 03/2025
Boston, MA
Cutting Edge Wearable Technology Serving the Femtech Market - Strategic position reporting to Co-founder and Chief Operating Officer.
Responsible for brand positioning, marketing strategy, website development, customer experience, email marketing, content development, external partnerships, and social media.
We Make Heart
Junior Partner and Producer
04/2020 - 02/2024
Boston, MA
Brand Strategy and Creative Agency - Managed a team of in-house and freelance designers to deliver creative projects for a range of clients from startup to Fortune 500.
Led a team of in-house and freelance designers to execute creative projects, including digital and experiential, for a range of clients from startup to Fortune 500.
Tom Steyer 2020
Senior E-Commerce Manager
09/2019 - 03/2020
San Francisco, CA
Presidential Campaign - Grew and led the entire merchandise program for a national presidential campaign.
Led the national merchandise program for Tom Steyer 2020, generating over $70K for the campaign in six months.