It’s not all or nothing, just something.

Mycorena is in the business of fungi. They make two products, Promyc® and Mycolein™. Their products could be the future of fungi-based meat alternatives and more.

Fable is, in essence, shiitake mushrooms. No meat, just ten ingredients total (including the shrooms themselves and water). Also, the company is 100% carbon neutral.

At Mill, they know that smelly trash is a terrible thing to have in your home, but they also know that America has a problem with food and trash waste.

by Humankind is making beautiful, sustainable personal and home care products.

1 Hanalei Bay is one of the most sustainable hotels that I have ever heard of. Sustainability is, quite literally, built into the hotel’s DNA, including “144.6 tons of salvaged materials turned into furniture, sustainable art pieces that pay homage to their surroundings, and an array of reclaimed teak joists, puma lava stone, quartz, Caesarstone, and so much more.”

HoldOn is making compostable trash bags and kitchen sets that are good for the environment.

The theme I would love to see for the Met Gala.

Mane by Mane Addicts is a hair styling solutions brand built around Mane Addicts, a full-service hub connecting creators and hairstylists globally. Mane Addicts was founded in 2014 by Jen Atkin.

Biom manufactures all-purpose cleaning wipes that are made of 100% viscose (wood pulp) and are biodegradable in home compost, soil, and marine conditions.

PLUS Products have some of the strongest branding I’ve seen in a while. The website is colorful and vibrant and feels distinct, which is rare. PLUS (pun intended!) they are focused on sustainability from ingredients to shipping.

Yes, the name is cool. But the skincare is even better. FaTH is, to put it mildly, dreamy. I’ve used their Mage Oil twice now (to anyone at FaTH, please confirm how to pronounce this because I have botched it before, I’m sure) and had to literally stop myself from practically drinking the bottle its so good. It makes your skin glow for the whole day, which as we know, is hard to do.

Tinned fish is having a real moment. If you haven’t bought the book, aptly named, “The Magic of Tinned Fish: Elevate Your Cooking with Canned Anchovies, Sardines, Mackerel, Crab, and Other Amazing Seafood”, by Chris McDade, you should. It takes you through delicious recipes and even gives a list of brands that make the best quality tinned fish. It’s also just so pretty.

All my life I’ve loved brands. I love fashion brands, beauty brands, food and drink packaging…basically anything that feels like it really owns its personality. I believe that’s why we consume what we do, because we connect with the brand itself.